WOOP!

The
Project

Platform

Adobe Commerce

Services

Customer Journey Mapping

Data Driven UX & UI

Data Integration & Augmentation

Subscriptions & Loyalty

Systems Architecture (Strategy)

At Woop, we believe at the heart of a good life is great food, that the decisions we make around what we eat reflect who we are and the life we aspire to. Our mission is to make it easy to prepare beautiful food, in a fraction of the time. In our kitchen, it is calm. Everything in its place. Mise en place, as the French say. This guides our approach to pre-preparing our delicious ingredients & handcrafted sauces to make your life easier.

Woop takes inspiration from some of the best globally inspired dishes and combines it with the freshest local New Zealand ingredients, so you can prepare a beautiful, homemade meal in under half an hour.

Woop’s point of difference in the market of food subscription boxes was clear to us as their focus on sustainability and ethically sourced ingredients was evident in the quality product they delivered. Shortened prep time and ease of cooking makes Woop the number one choice for anyone wanting to enjoy a healthy lifestyle without compromising cost or time.

Woop elected Overdose. to build a completely custom and unique website that matched their vision for a food box subscription service like nothing else on the market. Using the extensive knowledge of our Adobe Commerce developers and system architects we were able to create a one of a kind site that offered a powerful subscription service with a seamless user experience. Based on highly customised Adobe Commerce architecture, this website offers varied recipe combinations, a custom-built review platform, flexible subscriptions, live chat and thoughtful pop-ups to provide a customer-first service.

View website

Integrations

Overdose. integrated Woop with Adobe Commerce’s completely custom BE and FE capabilities and really pushed the boundaries when it came to custom integration to ensure scheduled notification pushes, custom API data capture and direct integration with dotdigital email.

Utilising the custom functionalities embedded in their new site, Woop can now provide instantaneous updates to their customers through bespoke marketing integration that connects seamlessly to dotdigital. This helps update customers on any account changes that include frequency, recipe and menu personalisation.

Email capture was a major focus for Overdose. as with a high sign-up rate Woop can retarget abandoned checkouts using custom messaging that has proven to result in high user growth and revenue.

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Challenges  
+ Solutions

Challenge 01

Transferring existing subscriptions and plans from legacy site

Woop required seamless transfer of existing customer subscriptions and their schedules from the legacy site to the new site.

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SOLUTION

Overdose. came up with a custom-built solution which allowed the transfer of all existing customers and their subscriptions data including payment tokens and updated schedules on go-live day, which ensured that no updates went missing.

Challenge 02

Unique Marketing Automation requirements

Since Woop is a food box business, their Marketing Automation requirements are not common and require custom solutions.

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SOLUTION

We partnered with Dotdigital specialists to come up with solutions that allowed us to extend the default Dotdigital module to capture unique data and add triggers for fully custom marketing flows.

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Challenge 03

Custom checkout

As client business is not traditional eCommerce, the whole customer flow has to be bespoke.

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SOLUTION

Overdose. completely reengineered Adobe Commerce sales flow to capture all of Woop’s requirements, which resulted in the custom-built signup and checkout, which allows customers to view recipes, change preferences, select delivery dates and eventually subscribe - all in one place.

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Challenge 04

Sophisticated inventory logic

As a food business, Woop deals with perishable products, which only have stock for a limited amount of time.

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SOLUTION

We introduced logic that allows them to check and sell inventory through specific time periods according to the client’s business and shipping rules.

Challenge 05

SOLUTION

Challenge 06

SOLUTION