Jaycar InStore

The
Project

Platform

Commercetools

Services

Data

Development

AI & Personalisation (Technology)

Applications & Extensions

Platform Implementation

Systems Architecture (Strategy)

Digital Transformation

Jaycar Electronics is a leading retailer across Australia and New Zealand, specialising in delivering a wide range of high-quality electronic products at exceptional value. With a deep passion for innovation, Jaycar is committed to offering unique and practical electronics that cater to everyone, from hobbyists to professionals.

With a network of over 130 stores across both countries, Jaycar provides a convenient and reliable shopping experience for customers seeking electronic components, gadgets, and accessories. Their mission is to make quality electronics accessible and affordable while maintaining a reputation for excellence and reliability.

The Overdose. composable team partnered with Jaycar to redefine their digital landscape, leveraging best-in-class platforms and technologies to create an experience that’s as innovative as the products they sell. By blending robust commerce, search and content solutions with our commercetools Antidote Accelerator and Alokai’s cutting-edge front-end capabilities, we delivered a platform that’s as scalable and reliable as it is customer-centric.

The model was completed with a world-first implementation of the recently launched commercetools InStore product.

Our collective approach wasn’t about reinventing the wheel but using our top-tier partners' proven, enterprise-grade technologies like commercetools, Algolia and Contentstack to create a unified, omni-channel experience. From seamless online browsing to integrated in-store solutions, every aspect of Jaycar’s digital presence was carefully designed to enhance functionality and user experience.

This collaboration has propelled Jaycar to the forefront of digital retail innovation, setting a benchmark for how eCommerce and digital executives can future-proof their businesses. By choosing trusted frameworks and avoiding the pitfalls of experimental development, Jaycar now stands as a testament to what’s possible when the right vision meets the right technology and partners.

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Integrations

commercetools features included:

Unified Cart : Customers can start carts online that associates can access in-store to complete purchases. Carts can be built and saved in-store for future purchases online.

Inventory : Real-time tracking across all channels improves accuracy of availability, improving customer satisfaction.

Payments : Enables any way to pay in-store and facilitates a payment ecosystem across all channels.

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Challenges  
+ Solutions

Challenge 01

Engaging Younger Audiences

Jaycar was struggling to connect with younger demographics, particularly Gen Z and Generation Alpha. These groups are key to future growth but were disengaged by the existing brand experience.

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SOLUTION

By embracing a modern, composable commerce approach, Jaycar was able to implement technology and strategies that resonated with younger audiences. Enhanced digital capabilities and omnichannel integration provided a seamless, engaging experience that appealed to tech-savvy consumers.

Challenge 02

Outdated Technology and Team Limitations

Jaycar's team was hindered by outdated, slow, and predominantly on-premises enterprise systems. Feedback from engagement surveys highlighted frustrations around inefficiencies, particularly when accessing critical information during in-store interactions.

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SOLUTION

Jaycar partnered with commercetools and Overdose to adopt a cloud-native, composable commerce framework. This new setup empowered store associates with mobile Honeywell PDA tablets, giving them real-time access to inventory, customer data, and product information. The result was improved team efficiency and enhanced in-store service.

Challenge 03

Disconnect Between Online and Offline Shopping

Jaycar’s online and offline commerce operations ran on separate, outdated systems, creating a fragmented customer experience. Online shoppers enjoyed some functionality, such as product recommendations and inventory visibility, but in-store customers faced significant delays due to manual processes.

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SOLUTION

With commercetools’ InStore capabilities, Jaycar unified its digital and in-store commerce systems into a single, real-time platform. Fixed HP terminals and mobile tablets in-store were fully integrated with the tech stack, ensuring a seamless customer journey across all channels.

Challenge 04

Disconnect Between Online and Offline Shopping

Jaycar needed a future-proof solution that could scale with evolving business needs, quickly adapt to market changes, and support emerging trends. The existing system lacked the flexibility to pivot efficiently.

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SOLUTION

Implementing commercetools’ composable and cloud-native architecture allowed Jaycar to easily add new capabilities within weeks, not months. This ensured the business could remain agile and respond proactively to changes in the retail landscape.

Challenge 05

Creating a Unified Commerce Platform

Jaycar envisioned a single commerce platform to drive all customer interactions, blending the best of digital and in-store experiences. However, this required significant technological upgrades and seamless integration across systems.

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SOLUTION

Overdose facilitated the integration of a best-in-class tech stack featuring commercetools (commerce), Alokai (frontend), Contentstack (CMS), Algolia (search), and Adyen (payments). Together, these components unified Jaycar’s operations, delivering a cohesive omnichannel experience for customers and a streamlined platform for the business.

Challenge 06

Store Associate Empowerment

Store associates lacked tools to deliver exceptional customer service. Basic tasks like checking inventory required them to leave the customer’s side, disrupting the shopping experience.

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SOLUTION

With real-time data access and mobile devices, associates could now provide immediate assistance, from checking inventory to offering personalised recommendations. This shift not only improved customer satisfaction but also positioned store associates as key players in the omnichannel strategy.

CLIENT
LoVE

"We’re embracing a truly unified retail strategy. Rather than doing what we did 10 years ago, which was to try to glue together and integrate disparate systems, we're building things in a composable way and getting the best pieces we need. Now, with commercetools Composable Commerce for B2C and InStore, we launched an in-store commerce engine and added ratings, reviews and loyalty management in just 7 weeks."

Graeme Faulkner
Chief Technology Officer
JAYCAR