SleepMaker Australia

+19.4% Increased Organic Traffic*
+473% Bed Size Guide Organic Traffic
+265% Keywords in Top 3 Positions**
25.75% Focus Keyword Average Rank Improvement

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The
Project

Platform

Wordpress

Services

Content Strategy

Keyword & Audience Research

Competitor Research

SEO

Technical Optimisation

SleepMaker Australia has spent generations helping Aussies get a better night’s sleep. With a proud legacy of crafting high-quality mattresses and bedding, they offer solutions for every comfort preference and budget, all underpinned by a strong focus on innovation and customer value. Their commitment to excellence hasn’t gone unnoticed, recently taking out the 2024 WeMoney People’s Choice Award for Best for Value Mattress Brand.

In 2018, SleepMaker partnered with the Overdose. Auckland crew to strengthen their digital presence and lift organic search performance. Working closely with the SleepMaker team, we developed a targeted SEO strategy, built high-value landing pages, enhanced technical SEO health and rolled out an ongoing content program. Together, we focused on driving quality traffic, boosting visibility and building lasting authority in a highly competitive market.

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Integrations

Overdose has deep experience in facilitating complex bi-directional integrations with most back-office systems. Our specialised integration team have regularly operated with multiple permutations of ERP and Middleware providers integrating archaic ERP.

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Challenges  
+ Solutions

Challenge 01

Reaching Customers Without a Shopping Cart

SleepMaker's website wasn’t transactional, making it tough to compete with bed retailers who offered instant online purchases. We needed a smarter approach to capture organic traffic without relying on product listings.

SOLUTION

We identified a huge opportunity in targeting bed size searches. A new, SEO-optimised Bed Size Guide was created, packed with comparison charts, visual aids and a detailed FAQ. This positioned SleepMaker as the trusted source for bed information. The guide quickly became one of the site's top drivers of organic traffic.

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Challenge 02

Owning the Conversation on Sleep

Without an eCommerce offering, SleepMaker needed to build deeper trust and authority online to grow their organic reach.

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SOLUTION

We developed a robust blog content strategy focused on answering real customer questions about sleep. By refreshing existing articles and publishing new, search-optimised content, we boosted SleepMaker’s expertise and visibility, helping customers at every stage of their search journey.

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Challenge 03

Building Strength Behind the Scenes

With a new Bed Size Guide in place, SleepMaker needed to back it with strong domain authority to climb the search rankings.

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SOLUTION

We launched an off-page SEO program to build high-quality backlinks from trusted sources. By strengthening the site’s reputation across the web, we lifted overall domain authority, improved keyword rankings and drove more qualified organic traffic throughout 2024.

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Challenge 04

SOLUTION

Challenge 05

SOLUTION

Challenge 06

SOLUTION

CLIENT
LoVE

Partnering with Overdose has been a game-changer for our online visibility. Their strategic approach, deep expertise, and consistent execution have delivered measurable improvements in our search rankings, organic traffic, and overall digital presence. They’ve taken the time to understand our business goals and translated them into results that truly matter.

Felicity Turner 

General Manager Marketing 

- SleepMaker Australia | The Comfort Group

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