Blundstone

The
Project

Platform

Adobe Commerce

Services

Audience Intelligence

Competitor Research

Customer Journey Mapping

Platform Implementation

SEO Migration

Blundstone is a 150-Year-old grass-roots Australian brand that has become a fashion icon for generations, having been the boot of choice for adventurers, workers, fashion icons, and rock stars the world over. Blundstone engaged Overdose. following an intensive RFP to architect and integrate a new digital commerce solution, including the deployment of various unique localised front end store views for international markets and subsidiary brands under a single Adobe Commerce instance. Our relationship has matured to allow Overdose. to support the growth of Blundstone through an ongoing tech and growth support retainer.

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Integration

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Challenges  
+ Solutions

Challenge 01

Product sizing configuration

Customers often know their specific size, not the conversion of US to EU size.

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SOLUTION

Overdose. built an extension that allows for multiple sizing conversions between gender and countries. This persists throughout the user journey based on Blundstones desire to make sure their customers understand the sizing differences.

Challenge 02

Unique Shipping requirements.

Blundstone ships with a range of dynamic shipping options. Same-day, 2-day, 3-day shipping options.

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SOLUTION

Utilised a table rates extension to provide a range of shipping options to US customers. Also implemented UPS address validation to reduce the number of invalid addresses and ensure Blundstone customers receive their shoes the first time.

Challenge 03

Multi-store architecture

Blundstone required the ability to build and launch unique, individually administered storefronts localised for specific international markets, as well as for subsidiary brands including John Bull work boots.

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SOLUTION

We leveraged Adobe Commerce's OOTB multiplicity to operate multiple stores from the same single instance of Adobe Commerce, allowing Blundstone to operate each site individually while leveraging the underlying systems and integration architecture to maximise efficiencies, reduce total cost of ownership, and interoperability with existing back end and fulfilment processes.

Challenge 04

US Tax compliance

Complexities with USA Tax compliance & calculation.

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SOLUTION

Partnered with Avalara to use their Avatax system. This calculates the tax required for each location in the US.

Challenge 05

SOLUTION

Challenge 06

SOLUTION