Sherpani

+38% Increased Organic Revenue
+74% Increased Organic Sessions
+24% Increased Number of Keywords
+309% Increased Non-branded Clicks
+100% Increased Non-branded Impressions
+87% Increased Non-Branded Keywords Ranking on Page 1 of Google
+100% Increased Non-Branded Keywords Ranking on Page 2 of Google
+44% Increased Average Position of Non-Branded Keywords

The
Project

Platform

Digital Marketing

Services

SEO

Competitor Landscape Analysis

Content Strategy

Keyword & Audience Research

SEO Migration

Technical Audits

Technical Optimisation

AI & Personalisation (Technology)

Sherpani designs stylish and functional day bags, luggage, and travel accessories for women who believe in doing things their own way, with their own style. Whether you're hiking a favourite trail, meeting your crew for happy hour, or jet-setting for work or play, Sherpani bags are for every day and every adventure.

Sherpani teamed up with the Overdose North American crew to enhance their non-branded search visibility. By conducting in-depth keyword research and thorough competitor analysis, together they have fine-tuned Sherpani’s keyword strategy, identified gaps across their site, and improved user navigation. Alongside this, Conversion Rate Optimisation (CRO) and technical SEO audits were implemented to tackle any issues affecting site performance. Overall, the goal was to increase Sherpani’s visibility while furthering its commitment to safe and sustainable travel.

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Challenges  
+ Solutions

Challenge 01

Limited Keyword Visibility Compared to Competitors

Sherpani.com ranked for only 4000 keywords, significantly behind competitors like Travelon, PacSafe, and Baggalini.

SOLUTION

We conducted in-depth keyword research to identify gaps and opportunities, creating targeted collection pages that enhanced the website’s structure and increased non-branded keyword visibility.

Challenge 02

Low Visibility on Google’s First Page

Less than 10% of Sherpani’s keywords ranked on page 1, reducing their share of organic traffic and visibility.

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SOLUTION

We optimised keyword targeting, internal links, metadata, and content, resulting in a 68% increase in page 1 keyword rankings between December 2023 and September 2024.

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Challenge 03

Limited Information Architecture and Navigation

Sherpani’s site had just 8 collection pages, restricting non-branded keyword targeting and limiting product discovery for consumers.

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SOLUTION

We expanded the collection pages, introducing subcategories like "weekender bags" and "carry-on," improving navigation and supporting targeted keyword growth.

Challenge 04

SOLUTION

Challenge 05

SOLUTION

Challenge 06

SOLUTION

CLIENT
LoVE

"Working with Overdose has tremendously improved our SEO rankings! Their team is incredibly knowledgeable and communicative. In the past, we have struggled with the reality that SEO best practices are ever-changing. We can count on Overdose to help us stay ahead of the curve."

Tess Victoria
Marketing & Communications Specialist
Sherpani