Adairs

Proudly Australian-owned, Adairs is obsessed with helping you create the space of your dreams.

With more than 100 years of home behind them, they have the expert advice you need - whether it’s your place to escape, entertain, learn, or relax.

In 2022, Adairs embarked on a journey to build a new website, encountering hurdles during the transition from the old site. Our primary objective was to minimise organic traffic loss during migration while fostering growth with the new site. Complicating matters further the economic landscape was marked by the increasing cost of living, leading consumers to veer away from higher-priced furniture and homewares goods.

Seeking a solution, Adairs partnered with the Overdose. SEO crew to recover lost organic clicks, revenue, and ranking drops post-website migration. Leveraging our expert understanding of enterprise-level challenges and extensive industry knowledge, we collaborated closely to devise and implement SEO strategies aligned with Adairs' overarching business objectives. Through effective communication and seamless teamwork, we navigated through obstacles to rejuvenate the organic channel and drive website revenue. We maintain a solid working relationship, as an extension of the Adairs team contributing to pace, optimisation and expanding the site to continue achieving Adairs' targets.