Rogers Sporting Goods

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The
Project

Platform

BigCommerce

Services

UX/UI & CRO

Data Driven UX & UI

Development

Applications & Extensions

Platform Implementation

Systems Architecture (Strategy)

SEO Migration

AI & Personalisation (Technology)

Rogers Sporting Goods, founded in 1980, is a family-owned store that offers the best in waterfowl, hunting, shooting and outdoor gear. With a huge line of hunting gear, decoys, calls, clothing, boots and waders, centerfire and rimfire ammunition, shotgun shells, layout and field blinds, decoy accessories, they boast the largest selection of hunting gear you will find anywhere.

Rogers Sporting Goods elected the Overdose. Americas team to redesign and build their new website on the BigCommerce SaaS platform, aiming to enhance operational efficiency and ease of maintenance. Taking a template-based approach, we ensured that the new site closely matched the functionality and capabilities of the last website while incorporating modern improvements.

The project included migrating the existing website and eCommerce functionalities to BigCommerce, leveraging core features and third-party modules where applicable. Overdose refreshed the site's overall look and feel, focusing on key page designs and a cohesive color scheme to align with Rogers' brand renewal.

To support seamless eCommerce operations integrations were developed with the existing internal systems. A critical component of the project was the integration between BigCommerce and Rogers' Netsuite instance, enabling smooth data flow for orders, product catalogs, and other essential business processes. This transformation allowed Rogers Sporting Goods to operate more efficiently while providing an improved user experience for its customers.

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Integrations

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Challenges  
+ Solutions

Challenge 01

Implementing Custom "Buy Online

Pick-Up In Store" (BOPIS) Solution, Rogers Sporting Goods wanted to offer a BOPIS option, but BigCommerce’s Management Dashboard didn’t support it natively.

SOLUTION

Using BigCommerce’s API endpoints, we developed a custom BOPIS solution with frontend logic and Cloudflare Workers. This integration enabled BOPIS functionality on the Product Display Page (PDP), Cart, and Checkout pages, providing a streamlined in-store pickup option for customers.

Challenge 02

Custom Listrak Transactional Email Integration

Rogers needed custom-built transactional emails in Listrak for order statuses like Order Confirmation and Shipped Status.

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SOLUTION

Using BigCommerce’s Webhooks API

we set up Cloudflare Workers to trigger email logic based on order status updates. This solution enabled us to populate Listrak templates with real-time order information, providing timely and relevant communication for customers.

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Challenge 03

Expanding into the Canadian Market Efficiently

Rogers wanted to expand into the Canadian market on a tight budget and timeline.

SOLUTION

Using BigCommerce’s Multi-Storefront

we built content-specific logic and custom Page Builder widgets to tailor the Canadian storefront. Additionally, we integrated Zonos Checkout for a smooth international shopping experience, making it easy for Canadian customers to shop and checkout seamlessly.

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Challenge 04

Achieving Google Ads Compliance for Hunting and Ammunition Searches

Due to restrictions on hunting-related ads, Rogers Sporting Goods was limited in reaching potential customers through Google search results.

SOLUTION

Leveraging BigCommerce’s Multi-Storefront, we created a compliant site with a subset of Rogers’ products. This setup allowed for unified inventory management while using domain-based redirects to guide customers back to the main website as needed.

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Challenge 05

Developing a Fit Finder Tool for Choke Tubes

With a wide range of options, finding the right choke tube for specific firearms could be challenging for customers.

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SOLUTION

In collaboration with Rogers, we built a reference data table to refine customer choices. We then developed an interactive widget that asks three targeted questions: “Who is your gun manufacturer?”, “What gauge do you have?”, and “What gun do you have?” With this information, customers are directed to compatible choke tubes, simplifying the selection process.

Challenge 06

SOLUTION

CLIENT
LoVE

"Overdose did a great job understanding what we were looking for our website to do, and executed it very well. We have been very happy with the build, and the website has been performing incredibly well."

Stevie Rogers
Head Buyer/Owner
Rogers Sporting Goods