The Real Pet Food Company

The
Project

Platform

Digital Marketing

Services

SEO

Development

Data Driven UX & UI

Real Pet Food Company™ has been producing healthy and nutritious, real food for dogs and cats since 1994 with brands such as Billy and Margot and Farmers market available in Australia, China, New Zealand and the UK and remains the industry's largest Chilled/Fresh pet food manufacturer.

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Integrations

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Challenges  
+ Solutions

Challenge 01

Checkout Rules for Frozen Products

RPFC utilise two different fulfilment partners; one for ambient products and one for frozen products.Due to the nature of the cold supply chain, it was important for RPFC customers to purchase frozen products meeting weight-based minimums or multiple quantities rules (depending on frozen product type).

SOLUTION

Created a customised checkout rule function for the Client to configure minimum weight or multiple quantity rules, which allowed the end customer the freedom to purchase an assortment of flavours of the Frozen food to make up those minimums.

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Challenge 02

Customising Single Shopify Theme to Fit 3 Distinctive Brands

There is a need to adapt the chosen Shopify theme to cater to individual brand needs (i.e. product types, structures, content).

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SOLUTION

Used the individual brand identity (i.e. visual brand colours, photography, imagery, fonts, etc.) to cue a different look-and-feel/customer experience.

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Challenge 03

Switch from Non D2C to eCommerce

As some markets were not ready for Direct-to-Consumer (D2C) at the time of launch, the Client wanted the ability to seamlessly switch to D2C mode sometime in the future.

SOLUTION

We developed a custom switch to enable the Direct-to-Consumer UI including the end-to-end User Journey.

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Challenge 04

Integrating with Existing Customer Service Platform

The client's established customer service platform is unable to integrate directly with the Shopify platform. The 3rd party apps on the Shopify app marketplace were not compliant with the client's customer services portal requirements.

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SOLUTION

Created a custom connector to integrate up with existing customer service provider/platform (i.e. 'Contact Us' Form).

Challenge 05

SOLUTION

Challenge 06

SOLUTION