Merchant 1948

+19.56% Increased Revenue
+24.85% Increased eCommerce Conversion Rate
+18.84% Increased Average Session Duration

The
Project

Platform

Adobe Commerce

Services

No items found.

A New Zealand family owned and operated footwear retailer and manufacturer, built on a passion for shoes and people. With a history coursing three generations, Overland has become a household name. A trusted source of premium leather footwear, for any and all occasions. Born out of a respect for both quality leather and for the art that is shoemaking.

As the Merchant 1948 and Mi Piaci brands have continued to expand, the vision has remained the same: bringing well-made, modern footwear to New Zealanders. Their footwear is built for the way you live. A clever mix of form, function, and fashion, with heritage firmly at its heart; synonymous with elegant, quietly confident footwear, essential in the formation of an elevated wardrobe.

The Overdose. Auckland/New Zealand team joined forces with the Overland team for a massive digital relaunch of their online platform and presence. As a long-standing partner of Overdose., rebuilding their NZ and AU websites for both the Merchant 1948 and Mi Piaci brands on the Adobe Commerce, Magento 2.4 Commerce Cloud Platform to leverage the feature-rich core functionality was a natural next step.

While the brand's existing site was facing the Magento 1 end of life, Overland saw a re-platform of their site to Adobe Commerce Cloud as an opportunity to improve specific functionality to optimise both user experience - by using the likes of Nosto AI Personalisation, Algolia Search and integration with Klaviyo - and operational processes within the business.

View website

Integrations

The Adobe Commerce Magento 2 site is integrated with the OnTempo ERP system via a custom-built integration module. This integration includes the following touchpoints: products, inventory, product pricing, online orders, shipments, gift cards, customers, loyalty, offline orders and pre-order data.

Extensions were used to power the AfterPay, LayBuy and Windcave payment method integrations.

The PayPal and Yotpo integrations are built into Adobe Commerce's Magento 2.

An extension was also used to deliver the Klaviyo and Nosto integrations.

To power search, the default behaviour of the Algolia extension was extended to ensure blog posts are indexed and returned as search results.

No items found.

Challenges  
+ Solutions

Challenge 01

Ease of content changes & promotional scheduling

A core business objective for the Merchant team was to decouple the site from its reliance on HTML for content changes as well as provide a more effective solution for more timely content & promotional updates to both the AU & NZ storefronts for both MiPiaci & Merchant sites.

‍

SOLUTION

All pages of the site were developed using Adobe Commerce’s Page Builder functionality, allowing the Merchant team to easily create or edit existing pages. With Adobe Commerce’s content staging and scheduling, promotions and content can be scheduled in advance, so gone are the days of staying awake to launch campaigns at midnight.

‍

Challenge 02

Increase the prominence of the Deuce brand as a standalone brand

Elevate the Deuce brand from a UX/UI perspective to sit on the same level as the Merchant brand.

‍

SOLUTION

Created dedicated Deuce landing page.

Created Deuce brand-specific product page template which is automatically applied to all Deuce products.
Created Deuce brand-specific category template which is applied to all Deuce specific categories.
Use of different, more playful product images for Deuce products.

Challenge 03

Integrated custom solution for Loyalty

Address the issue of Overland having to manually assign customer loyalty tiers based on the customer spend.
Allow loyalty customers to view loyalty tier related data in my account.

‍

SOLUTION

Created a custom integration module to sync the customers' loyalty tier from OnTempo to Magento.
Implemented logic to retrieve customer-specific loyalty reward coupon codes from OnTempo and validate these during the checkout process.
Display customer-specific loyalty data such as current tier, available rewards and requirements to reach the next loyalty tier in my account.

Challenge 04

Integrated solution for Pre-order products

Implement an integrated custom solution to handle pre-order products utilising the newly created pre-order functionality in OnTemp.

SOLUTION

Implementation of custom logic to identify products that are available for pre-order and display pre-order related data which is synced via the OnTempo integration.

Challenge 05

SOLUTION

Challenge 06

SOLUTION

CLIENT
LoVE

"The Overdose. team has been an invaluable extension of our internal team for years now, working with us daily to identify key eCommerce and digital marketing opportunities and deliver solutions that support our customer first and value add approach to digital strategy. Overdose. have taken the time to get to know our brands and our set of unique challenges to be able to consider and execute the best approach for improving our online presence and increasing our ROI across multiple digital channels."

Chenae Davies, Digital Marketing Manager
- Merchant 1948