KeepCup

The
Project

Platform

Adobe Commerce

Services

UX/UI & CRO

Conversion Optimisation

Customer Journey Mapping

Strategy

Platform Implementation

Systems Architecture (Strategy)

Audience Intelligence

With increasing waste becoming a serious global issue, KeepCup stepped up to tackle this challenge head-on by creating the world's first barista standard reusable coffee cup.

The goal was always to kick-start behaviour change, from discard to reuse – to deliver a positive global campaign that would change the status quo. Today, KeepCup has grown to define a product category. KeepCups are now used in more than 75 countries around the world and users, or re-users, divert millions of disposable cups from landfill every day. Their actions inspire others to do the same.

KeepCup partnered with Overdose. to revamp their online platform in response to user feedback and their expanding product range. We partnered to address key challenges, including optimising product merchandising, tailoring the user experience for both B2C and B2B audiences and improving customer education. Together, we simplified complexities to elevate KeepCup's online experience with a humble and innovative approach, all whilst maintaining alignment with KeepCup's sustainability values.

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Integrations

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Challenges  
+ Solutions

Challenge 01

Merchandising Streamlining for KeepCup's Broader Product Range

Managing a diverse and ever growing product range created complexities for the KeepCup team, with products scattered across more than 15 pages. This complexity hindered effective merchandising, especially for products with multiple colour and size options.

SOLUTION

We streamlined the product display, simplifying the process for the KeepCup team. Core products, like those with multiple colour and size variants, were consolidated into single tiles with intuitive colour swatches and size selections. This not only eased the merchandising process but also enhanced the user experience. The landing pages now feature a direct Call to Action for quick and seamless additions to the cart, optimising product configuration and display.

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Challenge 02

Unified Layout and UX for B2C and B2B Integration

The KeepCup team faced a dilemma of how to manage distinct layouts and user experiences for their B2C and B2B platforms. The separation in functionality created complexities for internal management, demanding separate processes for each f

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SOLUTION

We implemented a solution that allowed shared functionality across both B2B and B2C sites. This not only facilitated a consistent user experience but also enabled customers on both platforms to add items to their carts directly from landing pages. Additionally, we revamped the product upload and maintenance processes, resulting in significant time savings for KeepCup's internal management team. This integrated approach optimised the eCommerce journey for both business and consumer customers.

Challenge 03

Designing for Optimal Site Speed

A primary concern for the KeepCup team was the need for a site design that prioritised speed. The challenge involved creating a responsive solution that minimised customer clicks, scrolling and input, ensuring a seamless journey from browsing to purchase.

SOLUTION

We implemented a design strategy that intricately focused on site speed optimisation. The overall design and user experience were crafted to significantly reduce the need for excessive clicks, scrolling and customer input throughout the browsing and purchasing process. This not only enhanced the overall efficiency of the site but also contributed to a more responsive and streamlined user journey, aligning with KeepCup's commitment to a swift and user-friendly online experience.,

Challenge 04

SOLUTION

Challenge 05

SOLUTION

Challenge 06

SOLUTION

CLIENT
LoVE

"The work on our product reconfiguration has significantly enhanced how our customers interact with our offerings by minimising friction and presenting our range, sizes, and colours more clearly. Collaborating with Overdose. was a pleasure, as we discovered a solution that benefited both our customers and our internal team, streamlining product management and presentation processes."

Kela Richardson

eCommerce Coordinator

KeepCup