KAS Australia

KAS Australia began as a stand full of cushions at Sydney's Markets, each hand-made and designed by Karen & Steve David (but at KAS, they know them as Mum & Dad). They take pride in transforming houses into homes. Homes filled with big dreams, small joys and messy moments. Their designs are bold, their homewares are unique, and all of them are made for life. Real life. Cuddles on the couch, Sunday morning pile on, the dogs on the bed again. For over 40 years, they’ve created lived-in art made for you. Made for homes.

The Overdose Australian Marketing team has the privilege of partnering with KAS to support their year-over-year growth objectives. Collaborating closely with our marketing, email automation, and development teams, we’ve focused on optimising their existing setup while exploring new initiatives across multiple channels, including Google, Meta, Pinterest, and TikTok.

In our first quarter, we successfully met the agreed growth targets. Our approach included continuous A/B testing to refine send times for enhanced engagement, and the introduction of a tiered acquisition strategy to grow their customer list.

We’ve also expanded their loyalty program, making it more engaging and rewarding for members. This involved building a dynamic dashboard to provide real-time updates on points and benefits, and implementing targeted website pop-ups to encourage redemptions and drive purchases. Additionally, we conceptualised and launched "Decor Dash," a fortnightly campaign offering exclusive deals to loyalty members.

These efforts have been rooted in data-driven insights and a collaborative mindset, ensuring that each initiative aligns with KAS's broader objectives while delivering measurable, sustained growth.