CULTIVER

+12,000 USERS
+40% Increased sales VS. NON-PARTICIPANTS
+75% Increase in REPEAT VISITORS

The
Project

Platform

Digital Marketing

Services

UX/UI & CRO

Data

Digital Marketing

SEO

Strategy

Development

CULTIVER has a belief in finding enjoyment in the things we use most frequently, with their products bringing beauty and moments of appreciation to your daily ritual. At CULTIVER, they help you experience your living space as a place that reflects who you are, what you value, and how you aspire to live. Their products and experiences bring a touch of understated luxury to the familiar rituals that make up your everyday. It’s a welcomed return to the things that bring true value to our lives, that make you feel truly at home.

When Overdose. joined forces with CULTIVER, our intention was to transform this into their online presence, to better showcase their beautiful range of linen products.
By utilising the nimble nature of Shopify Plus, we were able to redefine their existing store to create a more beautiful and seamless online experience that can be easily refined and built upon over time to drive constant improvements. This re-skin includes powerful "build a set" functionality which provides customers with an easy way to purchase and save on configurable sheets and duvet sets.

View website

Integrations

CULTIVER engaged Overdose. to design and launch a new front-end aesthetic. The newly launched site leveraged the existing integrations with payments, email automation, shipping and inventory management tools.

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Challenges  
+ Solutions

Challenge 01

Rigid and unstable 'build a set' functionality

CULTIVER's existing 'build a set' functionality was very rigid to manage and required development input whenever any change was needed. Due to these difficulties, the functionality was unreliable and drove no real value for customers who were wanting to use it.

SOLUTION

Overdose. rebuilt this functionality to provide increased flexibility for the client to create configurable bundled discount offerings, all without any need for any development input to configure.

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Challenge 02

Reducing path to conversion

CULTIVER's legacy site had a very rigid conversion path that made it difficult for users to quickly find the products they were looking for.

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SOLUTION

By introducing advanced filtering and search functionality, that has ensured customers can quickly find the products that best meet their needs.

Challenge 03

Creating interactive and engaging product gallery

CULTIVER wanted a way to showcase their products through an interactive product gallery that would help inspire their customers to recreate the looks in their homes.

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SOLUTION

Creation of an inspiration gallery that allows customers to engage with multiple products within an image through the use of interactive hotspots which link through to product pages.

Challenge 04

Showcasing unique content per variant

Due to the nature of linen, it was vital for CULTIVER to be able to showcase unique content at a variant level, which details informative content and product benefits.,

SOLUTION

Execution of product stitching and additional CMS blocks on product pages.

Challenge 05

SOLUTION

Challenge 06

SOLUTION