Aotea Made

+136% Google Ads | Increased Ad Spend
+292% Google Ads | Increased Click-through Rate
+96% Google Ads | Increased Revenue
+95% Meta Ads | Increased Media Spend
+196% ta Ads | Increased Middle of Funnel (MOF) Traffic
+1446% Meta Ads | Increased Purchases
+19% Meta Ads | Increased New leads converting to New Subscribers
+66% Increased Online Sales YOY*
+32% Increased Online Sessions YOY*
+64% Increased Online Sales YOY**
+18% Increased Online Sessions YOY**
+26% Increased Conversion Rate

The
Project

Platform

Digital Marketing

Services

UX/UI & CRO

Conversion Optimisation

Data Driven UX & UI

Digital Marketing

AI & Personalisation (Technology)

SEO

Strategy

Development

Platform Implementation

Subscriptions & Loyalty

Systems Architecture (Strategy)

Inspired by mātauranga Māori (Māori knowledge), this knowledge manifests itself in Aotea's range of New Zealand-made therapeutic products inspired by traditional Māori herbal remedies, supported by scientific research.

Aotea Made partnered with Overdose. for marketing support and strategic Conversion rate optimisations(CRO) enhancements to fuel growth. With a focus on achieving growth within a set profitability target and establishing a robust online presence, Aotea Made aimed to invest in proven strategies for sustainable expansion.

By implementing a strategic and data-driven approach, Aotea Made successfully expanded its online footprint, significantly boosted sales, and improved overall marketing efficiency.

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Integrations

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Challenges  
+ Solutions

Challenge 01

Lack of Comprehensive Strategy and Audience Definition

Aotea Made struggled with a lack of a comprehensive full-funnel strategy and a clearly defined audience profile. Despite having a strong in-house content team, they were uncertain about which creative content would be effective for paid campaigns.

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SOLUTION

We implemented a robust full-funnel strategy that increased brand awareness among new audiences and engaged existing customers, providing reassurance about the effectiveness of our approach. Extensive audience research was conducted to identify target customers interested in organic skincare and a sustainable lifestyle. We developed media playbooks for Aotea Made, sharing best practices for creative content and offering recommendations for Meta and Google Ads.

By implementing a consistent, always-on advertising approach and additional promotional activities during peak seasons, we achieved notable results within the first month. Furthermore, we devised a lead generation strategy for paid social channels to grow the email database, thereby supporting their email marketing efforts.,

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Challenge 02

SOLUTION

Challenge 03

SOLUTION

Challenge 04

SOLUTION

Challenge 05

SOLUTION

Challenge 06

SOLUTION