Camera House

+45% Increased Conversion Rate
+20% Increased Average Order Value

The
Project

Platform

Adobe Commerce

Services

UX/UI & CRO

Customer Journey Mapping

Data Driven UX & UI

Mobile / Desktop

Development

Applications & Extensions

Platform Implementation

Camera House is the largest speciality photographic retail chain in Australia. With a 40-year retail legacy, many people would know that there is a Camera House store just around the corner with a team of smiling, photographic enthusiasts waiting to show you all about the world of picture-taking and creating content.

The team at Camera House set out to rebrand and reposition themselves to excite a whole new generation of customers. However The Overdose. Australian collaboration with the Camera House team goes beyond a website rebrand; it's a comprehensive effort to enhance usability and the overall customer experience. With a strategic focus on both online conversions and the holistic user journey, our work ensures that the experience customers get from Camera House's brick-and-mortar stores is seamlessly translated into the digital realm.

View website

Integrations

Within this project scope, Overdose. elevated search capabilities by seamlessly integrating Adobe Search with the new designs for Camera House. This integration harnesses the power of Adobe Sensei, combining industry-leading AI and machine learning with catalogue data. The result is a search experience that goes beyond expectations, delivering lightning-fast and highly personalised results for every shopper query. Leveraging Adobe Sensei's capabilities, Camera House gains automated insights into facets for each query, reducing the need for manual rule configurations. Sensei's advanced algorithms, including "recommended for you," "trending," and "most viewed," dynamically personalise search result rankings in real time for an enhanced shopping experience.

No items found.

Challenges  
+ Solutions

Challenge 01

Enhancing Search Performance

The challenge was to elevate the live search performance on the Camera House website. The existing system required improvement for a more efficient and user-friendly experience.

‍

SOLUTION

To address this, we implemented Adobe Search, a sophisticated search platform enriched with Adobe Sensei's artificial intelligence capabilities. This not only optimised search speed but also introduced Intelligent Faceting, reducing manual faceting and filtering efforts for the Camera House team.

‍

Challenge 02

Revamping Product Pages

The task was to create enhanced and clutter-free product pages capable of effectively presenting the diverse specifications of Camera House products without compromising visual aesthetics.

‍

SOLUTION

The Overdose. design team took on the challenge, revamping the product page layout to ensure it not only accommodated all relevant details but also offered an improved visual appeal.

Challenge 03

Streamlining Store Pages Management

Efficiently managing information about Camera House's extensive store network and services on the website required improved store pages that were easy for administrators to oversee and update.

‍

SOLUTION

The Overdose. Development team rewrote the code for store pages, providing an intuitive graphical user interface (GUI) for store administrators to effortlessly manage and update information about services and events.

Challenge 04

Redesigning Camera House Blogs

Camera House posed the need to seamlessly transition all blog posts from a third-party blog website to the new Adobe Commerce Magento designs.

‍

SOLUTION

To achieve this, we implemented the Magefan blog plugin, ensuring a smooth migration of all Camera House blog posts to the updated Magento website.

Challenge 05

SOLUTION

Challenge 06

SOLUTION

CLIENT
LoVE

"Working with the team at Overdose we set out to both reinvent the brand and overhaul our customer experience. We are in a creative, people business and our expertise are what our customers come to our stores for. We needed to put our staff and our knowledge at the heart of our digital store. Starting with a blank canvas, we worked closely with the whole OD team to bring this to life within a short time frame. We couldn't be happier with the outcome."

Tim Ryder
Head of Marketing
Camera House