Babydoll

Babydoll Wines come from one of New Zealand’s leading grape-growing regions. Their beautifully crafted wines come from some of New Zealand’s most celebrated wine regions; Marlborough and Hawke's Bay.

With sustainability at the heart of everything they do, the wineries and vineyards are focused on low-impact practices to ensure we are making as little impact on the land as possible. Each one of their wines is created to reflect the regional varietal characters from where the grapes are grown, harvested and made into the Babydoll wines that they love.

Their name comes from the Babydoll sheep that run loose in their vineyard. Small but mighty, our Babydoll sheep are wonderful groundskeepers. Too small to reach the grapes they do their best to keep things neat and tidy between the rows while getting up to a bit of mischief of course.

Babydoll recognises the importance of a digital-first approach and as a result, approached Overdose. for a comprehensive e-commerce solution and support across their portfolio of brands.

Historically, Babydoll utilised a Shopify site for their e-commerce needs however, this site did not achieve their CMS requirements for Babydolls as a whole. As a result, Overdose. developed a Headless Solution using WordPress Front End and Shopify as the transactional layer. This allowed Babydoll to maximise the flexibility of their brand story whilst enabling customers to checkout seamlessly through the e-commerce functionality.