When we joined forces with Overdose in March 2020, the team were given the unique challenge of increasing our online revenue, brand presence and new customer acquisition, all in the face of a global pandemic. Previously, we had found our agency to take a reactive stand on campaigns and revenue growth, and this simply wasn’t moving the needle for us. We needed our new team at Overdose to really show their talent through proactive and innovative approaches to our current performance marketing.

The unique relationship between the organic and paid search team at Overdose has played a key part in our success and growth over the past 6 months. We are consistently impressed by the level of depth and thought put into the crossover of strategies to ensure we are spending both our energy and budget in the most effective way.

We have also seen great movement in the expansion of our paid search account to build out ‘portfolio views’ of our product ranges and categories. This approach has really started to give us visibility over the account that we weren’t able to access previously, while also creating greater personalization of targeting and messaging to our customers online.

Overall, the fantastic results we have seen over the past 6 months truly speak to the skill and dedication of the Overdose team, and we look forward to continuing our success with them.

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-- Prue Krook

Digital Marketing Manager

Signet

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"In a world where smoke and mirrors are commonplace, finding an agency partner who will drive incremental revenue without telling you to suck eggs can be challenging. At North Beach we have a high level of competency in our digital team, so we needed to find a digital agency that would be able to go deeper with insight and strategy than pick off low-hanging fruit. Overdose. as an agency has grown significantly over the last few years, enabling it to draw on the experience of a wider network of talent. However, it still retains the key strengths of a smaller agile agency, such as maintaining access to the brains trust or senior leadership, and they are still heavily invested in their clients outcomes. Over the last 3 years of our engagement Overdose. Has continued to grow the value that they add to our business. Their data and analytics capability is the best we have experienced, and their approach is candid with the value of various key metrics – helping us to find strategies to improve key outcomes rather than using vanity metrics to justify the status quo. We have exceptional insight into our marketing spend and how effective it is which includes direct customer feedback to ensure we invest in the right channels. We are early in our engagement on SEO, but having worked with Overdose. At a previous business on a re-platform and website migration with great success, they were the obvious choice to help us maintain our prominence as the leading digital street, surf and skate retailer in New Zealand. It’s great to have an agency partner who is adaptable, candid, and helps drive our team forward on a daily basis."

- North Beach

-- Dave Malcolm

General Manager

North Beach