#006: New Features, Better Ads with Kashish, Jake & Shae.
The final episode in the 2025 edition dives into the latest ad platform updates shaping how brands can maximise performance this peak season.
Hosted by Overdose.’s Shae, Jake and Kashish, the session unpacks why creative remains the ultimate driver of success, how to navigate evolving ad enhancement tools and why greater control within Performance Max is a welcome shift for advertisers.
You’ll also explore practical ways to optimise for incrementality, using data and creative insight to ensure every campaign delivers meaningful growth.
The Overdose Peak Season Power Series. A fast-paced, 6-week program designed to elevate your peak season strategy.




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