Nature Baby

Nature Baby is a family business that began as a search for natural and organic alternatives for their own children after finding other parents wanted their children to grow up in a pure, beautiful chemical-free world. From the beginning they decided to never compromise, to keep learning and developing, always providing products that meet their core values and philosophy throughout a child's first years. Nature Baby and the Overdose. New Zealand team partnered together to build a custom automation series called 'The Journey' to guide customers through the various incredible stages of parenthood.

Within Adobe Commerce's Magento, Overdose. built a custom account dashboard for parents to add their children's name, due date/birthday and gender. You can add as many children as you like, and if you're not a parent, you can nominate to be a 'gifter'.

Adobe Commerce's Magento and Klaviyo's clever integration syncs the data points in a customer's account, into Klaviyo as custom properties against the parent's profile. Through Klaviyo's Automated Flow capabilities, subscribers of The Journey receive special rewards and offers, helpful information, and expert advice from Nature Baby's community of practitioners, all tailored to each parent's stage and needs. Overdose.'s email experts partnered with Nature Baby to curate a tailored flow of emails to ensure Nature Baby were contacting their customers at the right time, with the right content.

For example, if their child is due in the next 7 days, an email will be triggered to check the expecting parent has everything they need and tips for bringing you baby home for the first time. Where as 5 months post-birth, an email will be triggered to give tips on teething, with a helpful collection of products to ease baby’s distress during the transition stage.

Nature Baby have provided a truly personalised and useful flow of communication for their customers navigating parenthood!