Lulusar

+516% Increased Organic Clicks*
+65% Google Search : Increased Targeted Keywords on First Page
-7% Google Ads : Decreased Cost Per Purchase
+15% Google Ads : Increased Platform Revenue
+28% Increased Google Ad ROAS
+58% Increased Meta Attributed Revenue
+20% Increased META ROAS
-18% META : Decreased Cost per purchase

The
Project

Platform

Digital Marketing

Services

UX/UI & CRO

SEO

SEO Migration

Technical Optimisation

Strategy

Digital Transformation

Systems Architecture (Strategy)

Development

Audit and Review

Lulusar have been pioneers of on-demand and sustainable fashion by creating a brand that strives to serve women of all body types, tastes, and preferences. By integrating every step of the modern fashion value chain, they manage an agile supply chain to prevent issues of overproduction and waste. This allows Lulusar to focus on quality over quantity.

Lulusar’s philosophy centres around fit and comfort. They want to make sure that women know their clothes are made for them. Lulusar doesn't sell a product, they offer a lifestyle.

Through a desire to enhance operational efficiencies, Lulusar partnered with Overdose. Asia to assist them with a migrating from Adobe Commerce's Magento to Shopify Plus. During this partnership, Overdose. Asia assisted Lulusar with a full digital transformation through the complete design, construction and launch of their Shopify Plus website. We are honoured that this initial migration project has evolved into a long-standing partnership spanning years with a key focus on Lulusar's organic performance, driving impressive results.

View website

Integrations

No items found.

Challenges  
+ Solutions

Challenge 01

Connecting Lulusar's Website Content with User Search Intent

As a prominent fashion apparel retailer, Lulusar commands a substantial Instagram following of over 900,000 devoted followers. Despite this social media success, the brand faced organic search challenges. Our objective was to humbly address this disconnect by aligning the Lulusar website with the precise intentions of the target audience searching on Google.

SOLUTION

In collaboration with Lulusar, we carried out extensive keyword research and content development, resulting in the creation of 26 new landing pages meticulously crafted to target high-volume keywords. At the same time, monitored the website's performance in relation to these specific keywords. Over the span of 13 months, we witnessed a remarkable 516% surge in organic clicks generated from non-branded search terms – keywords relevant to the product but not inherently tied to the Lulusar brand.

In addition, our commitment to improving search rankings realised significant wins. A total of 71 targeted keywords successfully ascended to prime positions on the first page of Google's search results. Notable examples include "organza dupattas," boasting 2,900 monthly searches, which soared from obscurity to occupy the coveted 3rd position. Similarly, "shrug for women," with 320 monthly searches, made an astounding leap from the 92nd position in November to the pinnacle at 1st place by July, and has maintained its position at the pinnacle since then. These achievements significantly extended the reach of the Lulusar brand, now resonating with a broader audience, including those previously unacquainted with the brand's offerings.,

‍

Challenge 02

SOLUTION

Challenge 03

SOLUTION

Challenge 04

SOLUTION

Challenge 05

SOLUTION

Challenge 06

SOLUTION

CLIENT
LoVE

"We were unaware of the true value and impact of SEO till we started doing the evaluation with Overdose. and executing some of the recommended actions. There are many ways a brand can improve its visibility and reach online; Overdose. has helped us manage the conversion funnel better to yield significant results."

Saif Hasan
Director
Lulusar